A mere stroll from the beach you will find Pacific Avenue, the central business district of downtown Santa Cruz, known as Pacific Garden Mall. True to its name, this quaint street is lined with trees and greenery as the influence of its proximity is felt in the array of sea-themed products inhabiting various shops and galleries. Sip some freshly brewed coffee in an outdoor bistro or browse the isles of the Santa Cruz Bookshop.
The city architecture blends the remnants its inception in the 1860’s with an artful mix of modern-day angles of eclectic diversity.
O’Neill’s Surf Shop sits prominently on a corner showcasing its surf-gear in a contemporary version of what started as the humble beginnings of Jack O’Neill in the early 1950’s. The O’Neill name became known as a symbol of the surfing lifestyle on the central coast after Jack invented the neoprene wetsuit. This innovation revolutionized the sport worldwide, providing the means to turn this summer sport into an all-season pastime. Santa Cruz also boast its own Surfing Museum.
After several years of decline, the historical Del Mar Theatre was restored in 2002 to retain it’s original characteristics and Art Deco style.. It is now a community performance theatre for lectures, film festivals, and other community uses.
The Town Clock acts as a friendly reminder …. on the far end of Pacific Avenue.